The Evolution of Maui Jim Sunglasses: From Beachside Beginnings to Global Prestige

In 1980, Jim Richards, a fisherman in Lahaina, Hawaii, began selling sunglasses to protect beachgoers from the intense Hawaiian sun. This humble start marked the beginning of Maui Jim, a brand that would revolutionise eyewear with its commitment to eye protection and clarity.

Recognising the need for superior eye protection, Maui Jim developed the PolarizedPlus® lens in 1983, the world's first pair of sunglasses designed to eliminate glare and UV rays while enhancing colour and clarity. This innovation laid the foundation for the PolarizedPlus2® technology, which continues to be a hallmark of the brand's eyewear.

By the early 1990s, Maui Jim had expanded its reach beyond Hawaii. In 1991, Walter Hester, a boat captain, purchased the company and renamed it Hester Enterprises, Inc. In 1994, Illinois-based RLI Vision became the mainland distributor for the company. Two years later, Maui Jim acquired RLI Vision, moving its headquarters to Peoria, Illinois, while maintaining an office in Maui. This strategic move facilitated the brand's growth into international markets.

In 2004, Maui Jim opened a distribution centre in Braunschweig, Germany, establishing its European headquarters. The company continued to expand its global footprint, opening its first prescription lab in Peoria in 2006. In 2011, Maui Jim acquired Zeal Optics, a Colorado-based designer and manufacturer of action-sport polarised goggles and sunglasses, further diversifying its product offerings.

In March 2022, Kering Eyewear announced the acquisition of Maui Jim, marking a significant milestone in the brand's history. The acquisition was completed in October 2022, integrating Maui Jim into Kering's portfolio of luxury eyewear brands, which includes Gucci, Cartier, and Lindberg. This partnership aims to enhance Maui Jim's global presence and innovation in eyewear technology.

All Maui Jim sunglasses are designed and tested in Lahaina, Hawaii, ensuring that each pair embodies the brand's commitment to quality and performance. The PolarizedPlus2® lens technology continues to be at the forefront of their eyewear, offering unparalleled protection and clarity for outdoor enthusiasts and fashion-conscious individuals alike.

Vision3k offers a curated selection of Maui Jim sunglasses, showcasing the brand's dedication to innovation and style. Each pair combines advanced lens technology with contemporary designs, catering to a diverse range of preferences and needs. Whether you're seeking performance-driven eyewear for outdoor activities or stylish frames for everyday wear, Maui Jim at Vision3k provides options that meet the highest standards of quality and aesthetics.