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Serengeti feature in GQ's 'Our Stuff' Life Choices
Serengeti feature in GQ's 'Our Stuff' Life Choices

In the latest edition of GQ magazine out for release in January 2016, Health & Sport Editor, Paul Henderson has written an artilce listing all of his life choices. Listing all the things he likes and likes to do, but most importantly the sunglasses he loves to wear, the Serengeti Large Carlo.

Adidas Mountain Attack Series
Adidas Mountain Attack Series

The Adidas Mountain Attack range is designed for mountain environments, whether it be skiing, climbing, trekking or apres-ski these sunglasses are built to handle extreme conditions.

Tom Ford dresses Bond for Spectre
Tom Ford dresses Bond for Spectre

Once again Tom Ford has been given the role of dressing Daniel Craig in the latest Bond installment Spectre

Silhouette sunglasses 2014
Silhouette sunglasses 2014

Silhouette has introduced of a number of new sunglass models to the collection for 2014. The Silhouette sunglasses 2014 collection.

Lily Allen wears Givenchy
Lily Allen wears Givenchy

Lilly Allen burst onto the music scene in 2006 with her no-nonsense attitude and bold style. Her unapologetic confidence and straight talking has turned her into the huge star she is today. Having been nominated for many music awards including the Grammy Awards, BRIT Awards and MTV Video Music Awards, Lily is certainly popular throughout the music industry.

The Oakley Airwave Ski Goggles
The Oakley Airwave Ski Goggles

The Airwave ski goggles are Oakley's latest addition to their ever-growing popular goggle range, but these goggles truly are something else!
Equipped with a built-in Recon Unit, the Airwave is the ultimate ski/boarding gizmo, a must-have for any gadget-loving dude.

Great Britain wins three gold medals at the Rowing World Cup
Great Britain wins three gold medals at the Rowing World Cup

With Adidas sponsorship at the Rowing World Cup, Great Britain wins three gold medals. Andrew Triggs Hodge, Pete Reed, Tom James and Alex Gregory beat the Australian four for the first time this year.

Serengeti Win What Car? Best Sunglasses Award
Serengeti Win What Car? Best Sunglasses Award

The Serengeti Firenze (7110) has won overall Best Buy & the Nuvola (7360) Best Buy for Most Comfortable sunglasses in the 2011 What Car? Magazine sunglasses test. This is the third consecutive year that Serengeti has won the Best Buy award.

Adidas Evil Eye's 10-year Anniversary
Adidas Evil Eye's 10-year Anniversary

Celebrating Evil Eye's 10-year anniversary, Adidas eyewear has released the new Evil Eye Halfrim (a402 and a403) and the Evil Eye Halfrim Pro (a167 and a168).

The North Face Park and Pipe Open

This years "The North Face Park and Pipe Open" was a great success for the Smith Optics Ski Team, who yet again achieved podium spots for both the men's and women's field.

'The Ashes' series 2010-11 is in full swing and Oakley is backing both sides.

Oakley has once again proven how popular they are among some of the Worlds greatest sportsmen by being the number one choice, supplying many of the English and Australian cricketers with performance eyewear for this seasons 'Ashes' test.

Be Younique with Police Blue Lenses!!

In the late 80's to the early 90's, the 'must have' colour for sunglass lenses was blue. For 2011 police have decided to reinvent the powerful 80s Blue Mirrored Lens look.

The Blue Mirrored lenses are available in an exclusive selection of acetate and metal frames, offering a 'revolutionary look'.

TOM FORD have released the Top 10 list for 2010

Every year the TOM FORD collection makes a massive impact in the world of fashion and sunglasses. 2010 was no exception.

Pop Star Iyaz wears Adidas Originals Mae in his latest music video 'So Big'

Multi-Platinum (3x), singer, songwriter and rapper IYAZ loved his Mae so much he can be seen modelling them in his latest music video 'So Big', a favourite on MTV's playlist.

Oakley support 71 Degrees North, the new reality TV show on ITV!

'71 Degrees North' is a brand new adventure show being aired on ITV for seven weeks during September and October. The adventure series features a host of 10 celebrities undertaking dangerous challenges to reach the Artic Circle.

Rose's New Adidas Sunglasses

Englishman puts his two cents into new frames.

The world number 18, Justin Rose, decided to wear the new Adidas Retego sunglasses at the World Golf Championships - Bridgestone Invitational 2010.

Rudy Project supplies the Italian National Professional Golf Team.

Rudy Project becomes the official supplier of the Italian National Professional Golf Teams, both men and ladies, thanks to its exceptional frames developed specifically for Golf.

T4 On the Beach with Adidas Originals

Once again, Weston-Super Mare played host to T4 on the Beach on 4th July 2010, with an array of great acts, including Dizzee Rascal, Ellie Goulding, Chipmunk, Pixie Lott and many more. Every year the event is awash with a pick of celebs who just come for the ride. After the success of the launch at T4OTB in 2007, Adidas Originals yet again, proved their worth and flashed their style at the popular event.

The 80s Are Back!

The 2010 sunglass season looks set to make a bold fashion statement with big, rounded shapes and an 80's vibe. At Vision3k, we have a fantastic selection of great fashion frames from many leading designers that have captured this seasons feel.

Marcel Zamora wins the 2010 Nice Ironman in Cebe Cougar Sunglasses

Marcel Zamora (Spain), wearing Cebe Cougar wins the Nice Ironman for the 5th consecutive time in 8 hours and 25 minutes, beating his own record!

Roberto Cavalli 2010/11, new season frames, guaranteed to stand out!

Roberto Cavalli has offered, yet again, some truly spectacular frames for their 2010/11 sunglasses collection. Celebrating 40 years in fashion, this season's collection offers new stylistics concepts, presented in simple forms and sizes.

Edurne Pasaban conquers her 14th 8,000-metre plus peak, wearing Cebe

The Spanish mountaineer, Edurne Pasaban has become the second women to conquer the fourteen mythical summits of the Himalayas, the fourteen peaks in the world over 8,000m, by reaching the summit of Shisha Pangma. Pasaban reached the summit in Tibet on 17 May 2010 whilst wearing her Cebe frames.

Police 2010 sunglasses collection

The 2010 Police sunglasses collection perfectly captures the spirit and style of the 1980s. The new Police sunglasses collection is a flashback to the brand's birth.

Clean lines with a simpler shape reinterpret the past with a modern and fashionable touch.

Silhouette is ESA Visionary Award Winner 2010

On 06 March 2010, in Linz/Milan, Silhouette were announced as the 'European Sunglasses Association (ESA) Visionary Award Winner 2010', marking them the best sunglass brand in Europe.

Tom Ford uses controversy and provocation in his 2010 eyewear campaign.

Tom Ford's latest campaign for his 2010 Eyewear S/S collection has caused a stir. The designer, who has recently directed A Single Man, uses nude supermodel Carolyn Murphy and British Actor Nicholas Hoult, who coincidently starred in Ford's recent film, to advertise his famous eyewear collection for this season.

Smith Ski Team takes home a 1st and 3rd at Dew Tour stop #2

The second stop of the 2010 Winter Dew Tour rolled into Snow basin, UT last weekend and the Smith Team showed up ready to ski. The athletics took advantage of near perfect weather, and massive crowds donned to slopes to show their support.

Tom Wallisch - Worlds Number 1 Slopestyle Skier joins the Scott International Ski Team

On October 29 2009, after months of speculation, Scott put the rumours to rest and announced that Tom Wallisch, the worlds number 1 Slopestyle Skier and creator of the illest edits, had become the newest member of the Scott International Ski Team.

At just 22 years old, Tom has proven that he is a force in slopestyle.

Smith Optics November Featured Athlete : Bobby Brown

Bobby Brown is coming off a breakout season in 2009 in which the 18 year old skier busted onto the scene with a victory at the Breckenridge stop of the Dew Tour, a gutsy X Games performance, and a season of filming with MSP Films. These impressive accomplishments earned Bobby a ton of accolades, including the Smith Optics November Athlete of the Month!

The Oakley Arctic Challenge

The 10th annual Oakley Arctic Challenge, or TAC as its known throughout the Snowboarding world, is coming up soon, the event kicks off with the quaterpipe contest on New Years Day.

Starting out as a small pilot project back in 1999, TAC has continuously grown over the last ten years and is now established as one of the greatest snowboard events in the world, gathering some of the best riders in the world for competition.

Police sunglasses announced the winner of their competition

Police sunglasses have announced the winner of the "ARE YOUNIQUE? TEST YOURSELF" competition, ended officially on Thursday 17th September.

The winner is Andrea Garbolino, a young man from Settimo Torinese, with a plucky metropolitan style and a personality that falls singularly in line with the Police lifestyle.

Smith Optics October featured athlete : Eric Willett

Eric Willett has been working his way to the top in the snowboard world with an exceptional 2008-2009 year. Willett placed first in the Dew Tour Rail Jam in Breckenridge, fifth at the Dew Tour Slopestyle in Mount Snow and eighth overall for the tour. Known for his smooth, technical style, Willett has been right back to work travelling to New Zealand for the first stop of the Burton Open Series.

The World Heli Challenge 28th August - 12th September 2009

This infamous event was on standby for the past 8 years but thanks to the hard work of Tony Harrington and others it has been resurrected. Based out of Lake Hawea, New Zealand, the scenic backdrop became HQ for all event activities. On Aug 28th some of the world best skiers and snowboarders, including Smith Optics sponsored athletes, Ted Davenport, Sam Foster and Geoff Small, arrived at the Lake Hawea Hotel.

The new Givenchy 2010 sunglasses collection

The Givenchy 2010 Sunglasses collection, in line with the brand's creative concept, is aimed at the woman who demands a strong personality with all of the charm of true femininity, sophistication and subtlety. The colours proposed are subtle, warm and refined, with feminine contrasts between gloss and glazed finishes.

Oakley Square Wire Sunglasses feature in The Taking of Pelham 1-2-3

Oakley is one of the biggest names in the sunglasses business, and Oakley sunglasses have featured in numerous blockbuster movies over the years, with stars seemingly clamouring to be seen in their stylish models.

England have Ashes Victory

The England and Wales Cricket Board revealed that their players would now have the winning edge due to leading technology from adidas eyewear.

Research showed that adidas Light Stabilising Technology (LST) lenses reduce the amount of blue light (glare) and engineer the light entering the players' eyes so that red is enhanced. 28% higher ball visibility is therefore achieved as background colours are subdued and the ball appears to 'pop' out.

Police Sponsor Formula 2 Racing Talent

Police are sponsoring an Italian, young, motor racing promising talent, Edoardo Piscopo, currently competing, at only 21 years old, in the Formula 2 championship.

Serengeti, award winner of the 2009 Golden Silmo

Serengeti sunglasses won one Golden Silmo with the Polar PhD lenses, for the 16th edition of the Silmo d'Or. Every year, this award honours the latest technological and creative advances in the optics and eyewear sector.

Rudy Project Triumphs in Cricket with the South African Titans

Taking a leading role in the widest range of sports all over the world, Rudy Project's eyewear technology has arrived in the sport of of cricket.

Ironik Holds Police Sunglasses Closer on 'Tiny Dancer' Video

Police, as a lifestyle brand, is synonymous with the 'iconic' male. The recently released video for 'Tiny Dancer (Hold Me Closer)' showcases, International Urban Superstar, Ironik's choice of sunglass from the 2009 Police collection.

Technology, Performance and Protection for Audi Q8 Sailing Team

Technology, performance and protection: Rudy Project goes aboard the TP 52 Italian Audi Q8, the regatta boat committed to the most difficult

The NEW Givenchy 2009 Collection

The contemporary upper class brand.

The new Givenchy 2009 sunglasses collection is a melting pot of classic and modern styles, represented by the famous 4G logo,

Oakley Sunglasses, coming soon to Vision3k

Oakley, with their culture defining Mad Science from Orange County, California, are coming back to Vision3k.

Created for world-class athletes who see the limits of possibility as just another challenge.

The new adidas adiZERO

The adidas adiZERO sunglasses, brand new for summer 2009, and designed specifically to meet the demands of runners.

This technically comprehensive, non-slip, sunglass model is available in two sizes to suit all requirements.

Police sunglasses marketing strategy turns its focus onto everyday people

Following a prolonged campaign on international cinema and sports stars, the Police fashion house has decided to abandon this consolidated strategy and to focus on the pluck and uniqueness of young, real-life people.

Next Season's Hot Cavalli

The Roberto Cavalli Corallo RC441s set to be the must-have item for next year. The unique design of this sunglass, which is why the frame stands out from the rest is due to Cavalli's continued use of animal prints which is found on so many of his sunglasses.

Tom Ford Designs Bond

With the launch of 'Quantum of Solace' this month, starring Daniel Craig, we find the 007 agent wearing a pair of stylish sunglasses designed especially for the film by Tom Ford. These limited edition frames, which are a must for the coming season, come in an aviator style sunglass with leather tips, reflecting the sophistication found in Bond.

Celebrity Style

Celebrity's most important accessory whether rain or shine is a pair of sunglasses. The bigger the better they say! Whether this is to hide from the paparazzi or the glaring sun - they always look stunning.

Zyon wins Gear of the Year Award

Rudy Project has won the most prestigious award - Outside magazine's gear of the year award for the Zyon with ImpactX photo polar technology.

Mormaii in the Super Surf and the World Championship Junior

Athletes, Gabriela Leite and Magno Pacheco, sponsored by Mormaii, achieve two victories and bring important titles for the team.

Eyewear of the Year 2008

Adidas Originals eyewear wins the prestigious EYEWEAR OF THE YEAR 2008 award at the IOFT (international optical trade fair) in Tokyo with the exciting and innovative fashion street model, SURIA ah13.

Guilly Brandão is the kitesurfing two-time World Champion

Guilly is sponsored by Mormaii and uses the equipment of this Brazilian brand. Kitesurfing on waves is a relatively new sport in Brazil and is taking off very powerfully with Guilly Brandão, 27 years old. He has just won his second world title in the Wave Riding category.

Adidas at the Olympics

Adidas has, for the very first time, launched all their products worn by the 2008 Olympic athletes and made them available to buy. The sunglasses have been produced with the althlete in mind and are designed with rugged, innovative features.

Silhouette Sunny Outlooks and Information

Powerful UV light and blue light can be very harmful to the eyes. There is also troublesome and irritating glare caused by sunlight reflecting up from certain surfaces such as water or (wet) roads. These reflections result in even more harmful UV and blue light reaching the eyes.

Adidas Cricket Sunglasses

In spring 2008 a team of adidas representatives travelled to India to carry out intensive testing of the adidas sunglasses range with the England Lions Cricket Team. Following a series of tests in various cricket simulations and light conditions, two frames were selected; the adidas Adivista and the T-Sight in combination with LST lenses.

Adidas Agilis Receives the Silmo d'Or 2007

Silmo, one of the leading optical trade fairs worldwide, holds the prestigious Silmo d'Or awards annually in conjunction with the Silmo fair. The adidas agilis a163 was able to convince the jury of its undeniable foothold in the sport eyewear category.

Silhouette Relaxation

A relaxed glimpse towards the sun is made possible with the sunglasses 2008 Collection by Silhouette. For the best and most intelligent protection against the dangerous rays of sunshine also represents relaxation for the eyes.

Adidas Originals Sunglasses - T4 on the Beach

T4 on the beach 2007 kicked off in Weston-Super-Mare in true summer festival style with an array of established musical talents and rising stars, also there were the Adidas team, with the exciting new Adidas Originals sunglasses range.