THE NEW TOM FORD SUNGLASSES COLLECTION SPRING 2010
For Spring 2010, Tom Ford unveils twenty-four new sunglass frames that share a polished approach to luxury. Created for men and women who appreciate potent design, while being confident about their own style, the new Tom Ford sunglasses collection uses innovation in form and material to serve, not overshadow, the wearer’s personality.
“The day of the obvious, of-the-moment accessory, like the instantly recognizable sunglass frame or handbag, is long over,” says Ford. “Sophisticated clients want design that is beautiful, modern, and valuable, without screaming the season or brand. The person wearing the sunglasses should become memorable—or maybe even iconic—not the glasses themselves.”
To this end, the Tom Ford sunglasses collection offers four new frames for men. They share the Tom Ford sensibility of confident and worldly masculinity, but differ in silhouette and size. They are headlined by a new version of one of Ford’s most successful eyewear designs, the slim metal aviator. Called the Peter TF142, it takes the classic parallel double bar
on the front of the frame and curves it into arching, crisscross lines. Shaped in cool metallic tones and matched with blue, brown, grey, or green lenses, the Peter frame makes a subtle but head-turning statement and is showcased in the new Tom Ford eyewear campaign.
Similar to, but slightly more subdued than the Peter, the Martine TF147 and Miguel TF148, with a hint of 1950s, modify the slim metal frame by sheathing most of it in clear acetate and leaving the bridge uncovered for contrast. Unusual combinations of materials like shiny ruthenium metal, matt white acetate, and smoke blue lenses make an eye-catching statement. The vintage-chic Ramone TF149 features a slightly thicker plastic frame with a thin metal bar at the bridge.
Though Tom Ford predicts that some women will choose to wear the Peter frame, the collection also presents a feminine version, the stunning Georgette TF154 frame. Shaped from metal colours like rhodium or rose gold, with grey or brown lenses, it is a frame for a woman who favours sexy and unabashedly confident eyewear statements. Women also get a new twist on the best-selling Whitney FT0009 style this season. A sinuous, oversized metal frame with cut out sides and injected temples, it’s offered in an exaggerated silhouette (the Emmeline TF155) and a subtler one (the Eugenia TF156).
Innovations on the Tom Ford signature profile—glamorous, oversized frames with a retro echo—appear in the Clothilde TF162. Managing to be bold in silhouette without overwhelming the woman’s face, the frames are especially fluid and effortless to wear; they come in delectable graduated colours including grey-green/rose, violet-honey and grey-bordeaux spray effect. The Ingrid TF163 features a twisted knot motif at the temple. This new design
stamp has a sweet feminine allure, enhanced by materials like clear peach injected with brown lenses and clear green injected with honey lenses. Two more frames, the Annabelle TF168, and Cecile TF171 offer a classic take on this glamorous profile, with thicker, richly coloured acetate frames and flat temples.
Finally, the women’s frames include new designs with a 50s cat-eye influence. The exaggerated Karina TF174 features angular lines and wide temples.
