Avant-garde inspires technology. Technology determines function. Function creates design.
The brand Tag Heuer epitomises prestige, exclusivity, performance, reliability, comfort and precision. Founded by Edouard Heuer in 1860 at Saint-Imier, TAG Heuer has been at the avant-garde of Swiss watch making for more than 140 years, and has now brought the same standard of quality and superlative design to their sunglasses range.
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The Sport Vision Concept
Due to the focus that the Tag Heuer brand has on quality materials, technological expertise, and innovative design style, they are able to meet the requirements of an extremely broad cross section of the market. It is this combination of dedication to excellence and creativity that ensures the Tag has a large and very loyal client base.
Tag Heuer draws from its experience in and active commitment to the world of sports, incorporating high tech materials, integrated design and outstanding ergonomics to ensure optimal comfort in any situation thus enabling them to create some of the most accurate sports glasses on the market. They have one of the best technical sunlens ranges, and for sportsmen and women who accept nothing but the best equipment to meet the tough challenges that they face, Tag is the brand of choice.
Further, the innate understanding of the Tag Heuer design team in relation to style means that for the models in their range intended for urban wear as opposed to sports wear they do not follow fashion trends by jumping on the latest ‘in thing’ and copying it - rather they create high quality pieces that exude elegance and a classic appeal whilst being completely in touch with the requirements of those who value luxury, excellence and modernity.
