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Police sunglasses announced the winner of their competition
Police sunglasses have announced the winner of the
“ARE YOUNIQUE? TEST YOURSELF” competition,
ended officially on Thursday 17th September.
We live in an era whereby fashion and trends are of the upmost
importance. However it is always nice to find a brand which constantly
remains classic and stylish so that we dont have to be trend obsessed in
order to look good. The Police brand is a perfect example of this.
Earlier this year, Police decided to become even closer to the consumer
by launching a competition entitled BE YOUNIQUE whereby they were seeking a fresh new face to step into the shoes of past ambassadors such as David Beckham, Antonio Banderas and George Clooney and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and normal men and women with regular occupations and transform them into the new face of Police, which the average public can identify with. That said, the Police brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced in September.
The winner is Andrea Garbolino, a young man from Settimo Torinese, with
a plucky metropolitan style and a personality that falls singularly in line with
the Police lifestyle. Andrea is to be the new face of the Be YOUnique 2010
Police campaign, and is to take part in the next photo shoot to be held in
October, which shall also be used for Police’s international 2010 campaign.
It will shortly be possible to consult areas of the police website
www.police-beyounique.com concerning Andrea’s success, as well as
further information on the competition and on upcoming Police events.
Come and join the Police Community. POLICE – BE YOUNIQUE
