adidas Originals sunglasses wins eyewear of the year 2008
adidas Originals eyewear receives the IOFT award for eyewear of the year 2008
Linz, Austria, 30th Oct. 2007: Adidas Originals eyewear wins the prestigious EYEWEAR OF THE YEAR 2008 award at the IOFT (international optical trade fair) in Tokyo with the exciting and innovative fashion street model, SURIA ah13.
The EYEWEAR OF THE YEAR award is a new product design competition to determine the trendiest eyewear for the coming year and is Japan's most prestigious industry award. The IOFT, one of the leading international optical trade fairs, holds this prestigious IOFT award annually in conjunction with the IOFT fair that attracts over 20.000 international optical industry professionals.
Jury members were prominent international fashion directors, fashion editors, stylists and optical trade personalities with a list of stringent criteria that the 250 nominees had to uphold.
Japanese consumers are one of the most fashion-conscious in the world, turning their eyes towards exceptional, innovative foreign designer frames and sunglasses more than ever before. Frequent features in leading fashion magazines prove that designer eyewear has become a must-have fashion item.
Trend loving urbanites will love the new oversize frame. The Adidas Suria's structured temples will trigger memories in true adidas enthusiasts straight away, as they are inspired by the Adilette - the cult 80s sliders - or more precisely - their soles. The Adidas Suria is made from top of the range, shatter proof polycarbonate - the key design element of this shade. The use of an innovative and new bonding technique is possible to conceal the ultra-light frames, composed of high-tech SPX plastic, behind the shade. Retro meets technological progress in terms of design, quality and comfort on the Suria.
Adidas Originals Sunglasses Style and Technology
As well as the trendy design, ultimate wearing comfort is also a key quality of Adidas Originals sunglasses. For this reason the temple ends and middle sections are made of the ultra-light, high-tech material, SPX, and a special lacquer is applied to the metal temples and frames to make them resistant to sweat and corrosion, which guarantees an exceptionally high degree of wearing comfort. The lenses guarantee 100 percent protection against UV-A, -B and -C rays.
