Next Season's Hot Cavalli

The Roberto Cavalli Corallo RC441s set to be the must-have item for next year. The unique design of this sunglass, which is why the frame stands out from the rest is due to Cavalli's continued use of animal prints which is found on so many of his sunglasses.

Tom Ford Designs Bond

With the launch of 'Quantum of Solace' this month, starring Daniel Craig, we find the 007 agent wearing a pair of stylish sunglasses designed especially for the film by Tom Ford. These limited edition frames, which are a must for the coming season, come in an aviator style sunglass with leather tips, reflecting the sophistication found in Bond.

Celebrity Style

Celebrity's most important accessory whether rain or shine is a pair of sunglasses. The bigger the better they say! Whether this is to hide from the paparazzi or the glaring sun - they always look stunning.

Zyon wins Gear of the Year Award

Rudy Project has won the most prestigious award – Outside magazine’s gear of the year award for the Zyon with ImpactX photo polar technology.

Bolle Celebrates its 120th Anniversary

Bolle has launched a new range of sunglasses for 2008 in order to celebrate the past 120 years and also to look towards the future and continue their success by combing performance with style.

Mormaii in the Super Surf and the World Championship Junior

Athletes, Gabriela Leite and Magno Pacheco, sponsored by Mormaii, achieve two victories and bring important titles for the team.

Eyewear of the Year 2008

Adidas Originals eyewear wins the prestigious EYEWEAR OF THE YEAR 2008 award at the IOFT (international optical trade fair) in Tokyo with the exciting and innovative fashion street model, SURIA ah13.

Guilly is sponsored by Mormaii and uses the equipment of this Brazilian brand. Kitesurfing on waves is a relatively new sport in Brazil and is taking off very powerfully with Guilly Brandão, 27 years old. He has just won his second world title in the Wave Riding category.

Adidas has, for the very first time, launched all their products worn by the 2008 Olympic athletes and made them available to buy. The sunglasses have been produced with the althlete in mind and are designed with rugged, innovative features.

Powerful UV light and blue light can be very harmful to the eyes. There is also troublesome and irritating glare caused by sunlight reflecting up from certain surfaces such as water or (wet) roads. These reflections result in even more harmful UV and blue light reaching the eyes.

In spring 2008 a team of adidas representatives travelled to India to carry out intensive testing of the adidas sunglasses range with the England Lions Cricket Team. Following a series of tests in various cricket simulations and light conditions, two frames were selected; the adidas Adivista and the T-Sight in combination with LST lenses.

Silmo, one of the leading optical trade fairs worldwide, holds the prestigious Silmo d’Or awards annually in conjunction with the Silmo fair. The adidas agilis a163 was able to convince the jury of its undeniable foothold in the sport eyewear category.

A relaxed glimpse towards the sun is made possible with the sunglasses 2008 Collection by Silhouette. For the best and most intelligent protection against the dangerous rays of sunshine also represents relaxation for the eyes.

T4 on the beach 2007 kicked off in Weston-Super-Mare in true summer festival style with an array of established musical talents and rising stars, also there were the Adidas team, with the exciting new Adidas Originals sunglasses range.